Adil Ashfaq · Crypto marketing strategist
Independent crypto marketing strategist · Seven years in crypto and blockchain

Content first. Credibility before the ask.

I build the marketing that makes crypto products believable, then the pipeline that turns belief into revenue. Seven years of it, from freelance writer in 2017 to CMO. A Layer 1 community grown from zero to 250K, $10M+ in revenue influenced, and 6.2M LinkedIn impressions in the last twelve months.

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01 · Consulting and strategy

Marketing and content strategy, plus the execution

Three ways to work, depending on what you already have. A defined scope with me working independently, embedded under your CMO, or leading the function myself.

Narrative, content, go to market, community, performance layered on top. The same stack I ran as CMO.

See the three ways to work
02 · LinkedIn distribution

Your brand, in front of 32,800 people who decide things

Sponsored posts written in my voice, not a template, to an audience of crypto natives, fintech operators and TradFi professionals. Founders and co founders are the top two job titles.

Three packages. Single Sprint at $1,500, Extended Push at $2,500, Retainer at $2,500 a month.

See the audience data and packages
Verified, drawn from analytics, partnership records and revenue data
250K+
Community built from zero, organic, no paid acquisition
$10M+
Revenue influenced through marketing led pipeline
50+
Partnerships and integrations closed
32,800
LinkedIn followers across crypto, fintech and TradFi
6.2M
Impressions, trailing twelve months
7 yrs
In crypto and blockchain, since 2019
Case studies

Two companies, two problems, the same method.

One needed a community and an institutional partnership pipeline from nothing. The other had a strong technical team and no inbound at all. Every number below comes from the companies' own analytics and revenue records.

CMO · Nov 2023 to Sep 2025 · Lugano, Switzerland

Circular Protocol

A DeSci Layer 1 building data provenance for genomics. No brand, no community, no partnership pipeline. In a vertical where the audience has to be educated before anything can be sold.

1.3K to 150K
Twitter in 18 months
465 to 39K
Discord members
250K+
Total community, four platforms
50+
AMAs and Spaces hosted

Partnerships closed: Accenture, ZayaAI, Reflex DAO, NobleBlocks, AnunaAI, Metaflex. Co marketing with VeChain and Midnight.

Twitter growth, organic
Nov 2023 · 1.3KSep 2025 · 150K

Zero paid acquisition. Growth came from DeSci education, quest campaigns on Galxe, QuestN and Zealy, and 50+ live sessions.

Content and marketing · Jul 2023 to present · part time

Antematter

Smart contract auditing and AI backed blockchain services. Strong engineering, almost no inbound pipeline, no sales headcount. The founder's LinkedIn became the company's best sales channel.

$1M+
Revenue in Q1 2024, marketing led
$10M+
Total revenue influenced
130%
Website traffic increase
60%
Lead generation increase

New ground: the pipeline opened a net new category in AI backed legal services, a client type the company had never sold into before.

Qualified leads by quarter
8 14 20 18 Q3 23 Q4 23 Q1 24 Q2 24

Warmed audiences converted 3 to 5x better than cold lists. No agency, no paid acquisition, no dedicated sales team.

Both case studies in full, plus earlier work
How the work runs

Nobody signs a contract with a company they first heard of in a cold email.

Content a buyer stops for

Not thought leadership. Posts and long form built around the thing your buyer is actually worried about, which in crypto is usually risk, custody or whether the thing works at all.

LinkedIn as pipeline, not a billboard

The founder's feed becomes the lowest cost sales channel the company has. Every post is a touchpoint that warms a future conversation.

Outreach only on warm audiences

Email and LinkedIn sequences follow content, they never replace it. People who have already seen the work convert 3 to 5x better than a cold list.

Events to close, not to network

Conferences are for moving deals already in motion. Pre planned meetings across the Middle East and Singapore circuit, not passive booth time.

Content, design, outreach, community, analytics and strategy run as one function. For a lean team that is a full growth engine at a fraction of an agency retainer.

Where the work has been

Protocols, auditors, wallets, RWA platforms and games.

Circular Protocol Antematter LumiShare Blockwiz Techouse Games Crypto Desk Axie Infinity Invisible Friends
Layer 1 blockchains RWA tokenization Stablecoin issuers DeFi protocols Smart contract auditing Crypto wallets DeSci AI and blockchain
About

I did every part of this job before I led it.

I started as a freelance writer in 2017 and worked up through content creation, content management, strategy and team management to CMO. That order matters more than the title does.

Today I work independently with crypto and fintech brands on narrative, content and go to market. My focus is RWA tokenization and stablecoins, the two places where crypto is actually touching real money and real people.

But the part I care about is access. Someone in Lahore, Jakarta or Sao Paulo buying gold, oil or Nvidia stock from a wallet, which they could not do five years ago. That is the only story in this space I find worth telling properly.

At a glance
In crypto since2019
RecognitionTop 30 Most Influential Voice in Fintech, LinkedIn
EducationBSc Software Engineering, Beaconhouse National University
FocusRWA tokenization, stablecoins, institutional adoption
AudienceDubai, London, New York, Lahore, Jakarta, Sao Paulo
Get in touch

If your product sits where finance and crypto overlap, that is the work I do.

Tell me what you are building and where the marketing is stuck. A call is the fastest way to find out whether this is a fit.

Book a call LinkedIn
Email itsadilashfaq@gmail.com
Telegram @itsadilashfaq
X @itsadilashfaq

Open to consulting engagements and to senior marketing roles.